Advertising on “Running Scientist” — here’s everything you need to know.
To discuss advertising opportunities, please reach out via the contact form below.
About “Running Scientist”
- Runners who want to surpass their personal best
- Athletes pushing to see how far they can go
- Marathoners determined to break the 3-hour barrier
- Lifelong runners who want to keep running for years to come
This blog exists to deliver practical, evidence-based information to runners who train with purpose.
“Running Scientist” is written by a competitive age-group runner who covers his own training process, performance data, and firsthand reviews of running gear — all through a competitive lens.
Every training decision is grounded in theory and evidence. The blog documents the PDCA cycle of chasing faster times.
What Makes This Blog Stand Out
High credibility and content depth
Every piece of information published here is based on personal experience or peer-reviewed research and trusted books — making it a high-credibility source in the running space.
The content is deliberately specialized because the target audience is clearly defined.
A clearly defined audience
- Intermediate runners aiming to break 3 hours in the full marathon
- Beginners training to finish their first marathon
Because the content is built around a well-defined reader profile, advertisers can reach this audience with precision.
Strong traffic for an independent blog
As an independent running blog, the site attracts significant organic traffic.
Monthly pageviews for the site reached 60,559 PV in April 2025.
Traffic Overview
Here is a summary of traffic data for “Running Scientist”.
※ Updated May 31, 2025
Readers span ages 18–54, with a predominantly male audience.
A notable characteristic is the device breakdown: desktop traffic is significantly higher than typical for running blogs, which tend to be mobile-heavy.
What’s Included in an Ad Placement
Here’s what we offer when you advertise on “Running Scientist”.
- Display ad placements: above table of contents, in-content, below content, sidebar
- Impression tracking setup
- Click tracking setup
- Performance reporting via Google Looker Studio (shared with you)
We handle all measurement configuration (impressions, clicks) and share the data with you through a Google Looker Studio dashboard.
How to Get Started
Here’s the process for placing an ad on “Running Scientist”.
Use the contact form below to start the conversation about advertising.
We’ll discuss where you’d like to place your ad and confirm the pricing. See the next section for pricing examples.
Create and prepare the banner image for your ad.
Once you provide the banner, we’ll set up all tracking for the ad.
Once tracking is configured, your ad placement begins.
Ad Placement Options
Available ad positions are listed below. Other placements can be arranged upon request.
Below the lead paragraph (above first heading / above table of contents)
- Impact: High
- Estimated monthly impressions: 40,000
★ Example placement
Below article body
- Impact: Medium
- Estimated monthly impressions: 25,000
★ Example placement
Pricing
Our ad pricing works as follows.
- Minimum monthly fee: ¥1,000–¥5,000 / month (varies by placement)
- Billed at ¥0.1 per impression. If total impressions × ¥0.1 exceeds the minimum, the impression-based amount applies.
→ Example: 30,000 impressions/month at a ¥2,000 minimum → 30,000 × ¥0.1 = ¥3,000, so the monthly charge is ¥3,000.
To discuss advertising, please use the contact form below.